September 10 – October 3
As a company, Toni Federici has cultivated partnerships with full-service salons across the United States and in select markets overseas. We are proud to be a TF partner for the Alabama marketplace.
Toni Federici is committed to selecting the finest lace, crystals, and trims the world over, and applying those elements with expert precision. Toni Federici prides itself in the highest of production standards as well as our ability to customize to the bride’s specifications, creating one-of-a-kind designs on request.
Toni Federici continues to develop inspired designs, never losing sight of the emotional quality of one of the most unique accessories a woman will ever wear.
January 22 – February 1
Enjoy a 10% discount on your purchase of a Sassi Holford gown during the trunk show!
The Sassi Holford label has become synonymous with luxury fashion. Designer Sassi herself is an icon of British style and is firmly established in the high-end market through her innovative design. As well as creating award-winning and highly acclaimed bridal gowns, Sassi has impacted the fashion world with her classic and versatile pieces – both bespoke and ready-to-wear – that are aimed at the discerning, stylish woman.
Today Sassi’s designs attract clients from across the globe; it all began in 1981 with a wedding dress that she designed for a ‘friend in need.’ Growing up with this love of design and a dedication to perfection, it was inevitable that the designer would soon establish her name. With a desire to produce luxury clothes for women, bridal was an obvious starting point and a decision that has led to her distinguished success.
Our bridal collections include Anna Barge, Anne Barge Blue Willow, Astrid & Mercedes, Carolina Herrera, Mikaella, Paloma Blanca, Studio Levena, Tara Lauren and many more.
The White Room Blog
You’ve found your dream dress, but, for many, choosing a veil is just as important. Here are some of our tips to keep in mind as you pick this once-in-a-lifetime piece. No. 1: Ask our staff what looks best. Our staff has decades upon decades of experience in pairing...
Sure, the calendar still says 2021, but it’s already time to look ahead to what’s on trend for 2022 as far as bridal fashion goes. Taking a page from Bridal Fashion Week and trend reports, here are some bridal looks you can expect to be white hot in 2022 (think...
Your wedding day is finally here. Your dress is perfect and pristine as you walk into your reception venue for a much-deserved glass of champagne, slice of cake, and a night of dancing with those you love most. Here are some tips to make sure the bottom of your dress...